Coming soon to a sofa near you – in 3D !
In the past week I’ve heard more about 3D than ever before. In fact, if you listen to the electronics industry experts, they will tell you that 3D is going to change the way we experience all visual media – movies, games, TV and even in-store shopping !
Last week I attended the US Flat Panel Display conference and much of the talk from industry leaders was how fast 3D will arrive on our doorsteps, in our stores an on our PCs. Add to this the blockbuster success of Avatar in 3D and the excitement is obvious. How about watching sports in 3D so it feels like you could reach out and grab the ball ? Or how about home shopping where you can almost feel the texture of the product you’re buying ? The core issue now is to make sure that quality content is available. But what about the total user experience – beyond the “reach out and touch” feeling ?
It’s those glasses ! I’ve been thinking more about this, and to me it seems like for 3D to truly make an impact in a home TV environment, we need to look at the glasses issue. Think about watching a 3D movie in a theater – it’s dark, glasses are on and you’re in the “bubble”- huge screen, no outside distractions – let’s be quiet and watch the movie. It’s actually a very personal, individual experience. TV is different. Many times when people are watching TV it’s with family or friends, it’s more interactive and it’s usually OK to have a conversation or other activities going on at the same time (well, at least it is in my house !!!) I can’t really imagine watching Wimbledon with my friends, with everyone in their private world of 3D glasses.
The good news is there are some technologies in the works that just might solve the problem, including display and TV solutions that alleviate the need for glasses all together.
Let’s see how this all develops. This is fast moving technology, so let’s see where we are in a few months.
In the meantime, send me your comments – just make them in 2D so I dont have to find the glasses




