Awakening the Green Giant!

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This past Earth Day, I reflected on how green is rapidly becoming an essential for many brands in the US. For so long, the US has lagged behind particularly Europe in being  a community of environmentally savvy consumers and businesses. Now the tide has rapidly turned, with over 60% of US consumers wanting their most familiar brands and products to be more “Green” – from cleaning products to carpet, energy and electronics – green is the new key message that we can’t be without.  It’s interesting to see that brands which have previously been all about convenience are now very much about the environmental message.  It’s like the old logic of “Once the Americans get behind something, they really put all their energies into it” With thousands of Earth Day events across the country, Americans are now putting environmental concerns at the top of their priority list.
I spent Earth Day working the Texas Medical Center’s inaugural Earth Day event . Thousands of hospital employees turned out to learn more about ways to make their workplaces and homes more environmentally sound. It was impressive to see so many people genuinely engaged in real change and pledging to make a difference.