Tags:
This past Earth Day, I reflected on how green is rapidly becoming an essential for many brands in the US. For so long, the US has lagged behind particularly Europe in being a community of environmentally savvy consumers and businesses. Now the tide has rapidly turned, with over 60% of US consumers wanting their most familiar brands and products to be more “Green” – from cleaning products to carpet, energy and electronics – green is the new key message that we can’t be without. It’s interesting to see that brands which have previously been all about convenience are now very much about the environmental message. It’s like the old logic of “Once the Americans get behind something, they really put all their energies into it” With thousands of Earth Day events across the country, Americans are now putting environmental concerns at the top of their priority list.
I spent Earth Day working the Texas Medical Center’s inaugural Earth Day event . Thousands of hospital employees turned out to learn more about ways to make their workplaces and homes more environmentally sound. It was impressive to see so many people genuinely engaged in real change and pledging to make a difference.
Tags:
Here at TCO Development we’re excited to launch our blog about usability and environmental factors for electronics, on the same day we launch our new look certification program – TCO Certified! Displays from great brands like HP, Eizo, Fujitsu, Lenovo, Samsung and Wortmann / Terra are the first to be awarded the brand new TCO Certification designation for displays ! TCO Certified goes beyond green, by combining environmental AND performance factors in a single label.
GreenITedge.com will feature regular news and views from the world of Green IT, usability, ergonomics and other topics about new IT products and how we use them. Some of our planned features include new product reviews, advice on choosing the best performing IT products that are also green as well as regular commentary from our global team of bloggers in Asia, Europe and North America.
We want you to join the conversation here at GreenITedge.com. A major reason why IT brands are developing more environmentally responsible technologies is because consumers and buyers ask for them! At the same time you demand high performance for all your IT applications. So Go Beyond Green and join the community at GreenITedge.com
For more on the launch of TCO Certified, click here to go to our media room.
http://www.prnewswire.com/mnr/tcodevelopment/37925/
