North America - Trends, Product news
Of all the major brands launching new products during CES this year, Lenovo was clearly a standout with a range of new products, like the new Ideapad hybrid Notebook / Tablet PC and their company-wide focus on the ”reduce, reuse, recycle” theme. Check here for some interesting insights from Lenovo President Rory Read.
While major electronics brands compete to develop more eco-friendly PC products, some areas of Green IT are actually shifting towards greater industry collaboration. A couple of recent stories caught my attention. Firstly, at CES I attended an Electronics Takeback roundtable, hosted by the US EPA and featuring senior environmental managers from Panasonic, Best Buy and L.G. When discussing the challenges of implementing a cohesive takeback infrastructure, industry reps agreed there is a need to work together to create a common eco-system and create efficiencies in how takeback is handled across multiple product categories.
Second, the Green Touch project was announced this week in a cross-industry effort to reduce PC processory energy use 1000-fold. In real terms, this would mean being able to run the world’s communications networks, including the internet, for nearly three years using the same amount of energy it currently uses in one day. The Green Touch project kicks off in February. More details here
Companies at CES this year unveiled a ton of creative electronic products to help us manage our power consumption and make life more convenient at the same time – talk about usability and environment going together ! Check out some of these innovative solutions here
ust back from the International Consumer Electronics Show in Las Vegas, where Mobility, social media and eco-friendliness were key themes among many of the product lines on show.
Of particular note was the number of tablet PCs that were creating a lot of attention – offering consumers a more powerful PC than a netbook, but more versatility than a larger sized notebook. Touch screens were also a popular trend, with some netbooks featuring multi-touch technology allowing for maximum flexibility for the user to manipulate the image on the screen. Social media applications were everywhere, with facebook- and twitter-friendly technologies gaining a lot of attention. Microsoft and HP even organized a spontaneous “Tweet and Greet” event on the show floor, relying exclusviely on the social network to spread the word and gather attendees.
Environmental features continue to be a big story in consumer electronics. Energy efficient LED backlit TVs and Notebooks are growing in poularity and several products featured motion sensor technologies that set the screen into sleep mode once the user left the room, and even a TV that can detect whether a viewer is or doing another activity, and adjusting the brightness of the TV automatically.
Overall, industry reps we talked to at CES are looking to these new technologies to help drive the economic recovery. Click here for more product reviews and news from CES.
