IT Buyers – raise your voices!
Many times I’ve found myself frustrated by the fact that the majority of institutional IT Buyers dont show use more clout to influence the greening of the IT space. By representing large groups of users and volume contracts, IT buyers have an opportunity to lead the way by demand greener products – and industry is ready to listen. An increasing number of organizations and companies are striving to strengthen their green credentials and credibility as an environmentally resposible player. By demonstrating a demand for greener products, buyers have a unique role to play in drivig eco-design forward. With few exceptions, industry listens to the demands of buyers before investing in eco-friendly designs. Despite a brand’s good environmental intentions, it is the buyers demand for greener PCs, monitors and other electronics that can make it a priority.
From a user’s perspective, caring for the environment is a higher priority then ever before. A growing environmental awareness among consumers has brought about more responsible product choices both in consumer and business markets. On the business side, it’s particular progress to note that well known brands like Volvo and Swedbank are taking the lead from the purchasing side and demanding that all notebooks they purchase must be TCO Certified. This sends a direct message to industry that environmental factors are critical for users and that it can mean good business for the brands as well. When buyers ask, industry responds – but we do need to make some noise !
If you buy IT equipment, whether for your personal use or on behalf of a company or organization, take the lead, tell industry what you want. Including eco-requirements in your purchasing practices doesn’t need to be complicated.
Some tips to get you started:
- Ask your vendor to specify environmentally designed products.
- Talk with colleagues or other individuals with experience of green purchasing.
- Use established certifications (eg Energy Star, TCO Certified) as a tool in making an informed choice.
- Refer to your company’s environmental policies and goals as a guide.
Visit our website to find out more about TCO Certified
By Maria Sjölund
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