Go Green all around the world!
On my way to work yesterday to mark the launch of the new TCO Certified program, I grabbed a copy of the publication Metro – a free newspaper found around the world in major urban centers. Being Earth Day, the cover consisted of a giant globe and the heading “37 million Metro readers can save the world !”. Per Mikael Jensen, President of Metro International wrote “We believe that you- our readers –want to make the world a greener place – from Santiago to New York, Prague and Stockholm. Join us. Go Green with Metro !”
TCO Certified lights up Times Square !
I reflected on the Metro article and realized the similarity with the mission of TCO Development – just replace “readers” with “IT users”. As consumers and users of technology, we really can make a difference by choosing products that have proven environmental performance. This is where programs such as TCO Certified come in. For over 20 years, TCO Development has been at the forefront of environmental and user-centered design for computer equipment. About 50% of the world’s computer display models carry a TCO label. This has led to he prevention of approx 50 000 metric tonnes of hazardous flame retardant materials entering the wastestream, which would otherwise pose a risk to the natural environment and human health. Annual energy savings amount to 25 terawatt hours – the equivalent of the yearly production of four nuclear power generators.
READ MORE HERE ”Your computer and the climate”
It was a step in the right direction for Green IT when we had the honor of presenting the first TCO Certified certificates today. Our congratulations to Eizo, Fujitsu, HP, Lenovo and Wortmann / Terra for achieving the first new TCO Certified designations for displays. When leading brands like these make a concious choice to develop products based on the principles of environment and usability, they are going beyond green, which is of significant benefit to us – the users and the planet.
Now it’s onto Sustainability Day here in Stockholm – looking forward to meeting more people wanting to make a difference.
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