Green – more than just a trend
We hear it all the time from industry. “We have become a green IT company” or “We are the greenest IT company”. Sounds great, but for how long will green be the fashion colour of the industry? Will “going green” be so common that it will lose its value in the market? Well in a way that might be the best thing that could happen, then we could scrap all eco-labels and the consumer could just lean back and buy IT products with a clear conscience…
No, it won’t happen. What we think of as green today might not be green enough tomorrow. Consumers must remain alert and continue to demand greener products to maintain the momentum. But it’s difficult to compare and understand how relevant the claims for going green from the industry are. That’s were the third party label comes in. We’ll find the green products for you. We’re hooked on green and we’ll make sure it keeps getting greener.