One of the presentations was a splendid example of how to learn more about Usability, and then simply love it by doing  and acting personally.  Under the title ” I love it, how to make the climate question more simple, more fun and more interesting”,  Mr Martin Magnusson, lead consultant on energy, efficiency and sustainability, working for Logica, Sweden, made this very obvious.  He explained why the processing towards “loving”  has to pass through the processes of “external pressure”; “should” and “being interested”. He showed a various kit of devices and services on how to save energy. These devices were carefully created in Design for high Usability, for the consumer, for the company as well as for the community, also on a national level. His summing up was Good Design that clearly showed how to improve Usage, leading to energy saving and higher efficiency.

Those of you who understand Swedish, follow Martin´s presentation on WUD´s website http://www.wud.se/

http://www.wud.se/aktiviteter/32.pdf