Here’s a few similarities between two subjects close to my heart:
The Environment & Football (Soccer).
Sim1: The Planet is ball shaped!
Sim2: A football gets kicked around! The Planet is taking a kicking too!
Sim3: Supporters go through a faith crisis!

Here’s why I think Sim3 fits in:
Being an Englishman I know all about a faith crisis when England play a match. There are two groups of Englishmen: those that actively give their support and in return expect England to win every game and every tournament (anything else is a disaster) and the majority that are actively critical & pessimistic whilst still expecting England to win everything.
It‘s obvious even to a Millwall supporter that a team’s winning chances are greatly improved with the public’s cheers not jeers. It’s where they tip the scale by becoming match participants (1966 Wembley: home team won the World cup).

Compare that soccer feeling of hope & despair with how we view our planet’s prospects. We all know the challenge we face but we’re still not one team yet, we’re three: The Despairers, The Hopers and The Heroes (I hope there are heroes in Copenhagen today).
Unfortunately the Hero players remain in the minority whilst The Hopers cheer when things go well, but not too loud since it draws attention to there own inactions & The Depairers: critical of the whole business but inwardly as expectant as The Hopers.

To me we must realise that we need to become one team with one strategy to win the environmental challange. That we need to take every save as a warning to attack harder; every goal against us as a sign to defend harder and every goal we score as a motivation to score more. This way we can lift the teams that are doing their best and inspire teams that time waste into action.

This sums up what TCO Development has been achieving with ICT manufacturers since 1992. We are dedicated to helping the environment and I hope that our efforts inspire you to be a hero. If not so far, then I hope you make some changes in your green tactics by the time England beat Germany in the final of the 2010 world cup.

A final similarity between football and saving the environment is that spectator participation is encouraged, as long as you don’t kick the ball!

Stephen Fuller

Feel free to send in your own football & environment sims.

The European Union (EU) is currently preparing a follow-up to the soon out-of-date i2010 strategy – the EU policy framework for the information society and media [1]. The strategy promotes the positive contribution that information and communication technologies (ICT) can make to the economy, society and personal quality of life. There will be a high-level conference in Sweden on renewing this strategy. The aim is a shared and updated European IT policy agenda by 2015 [2].
There is a study document prepared for this conference that highlights a number of policy areas:
1. The knowledge economy: driver of future wealth
2. The knowledge society: participation for all
3. Green ICT: support for an eco-efficient economy
4. Next generation infrastructure: balancing investment with competition
5. Soft infrastructure: investing in social capital
6. SMEs and ICT: supporting Europe’s small enterprises
7. A single information market: enabling cohesion and growth
8. Revolutionising eGovernment: rethinking delivery of public services
9. Online trust: a safe and secure digital world
10. Clear leadership: rethinking the EU’s policy making process
Each key area is described further and detailed goals are specified in order to reach “the green knowledge society”. Having a background in Usability and User-Centred Design, a couple of ideas pop up in my head. My ideas are maybe a reaction to the high level of the policy goals – I find them to be abstract (as policy always is). Would it be possible to contrast a high-level policy with a massive low-level list of actions? What if every European citizen – on the World Usability Day, for example – each did one effort to improve Usability or Sustainability in their own everyday life? How would a policy compare to such action in terms of effect? Small challenges could be as efficient as a grand policy.
Some ideas for small challenges I got when reading the study was:
Doing less – when it comes to ICT we seem to only talk about doing more, being more productive. Would it not also be suitable to talk about using ICT instead of some old/previous/outdated procedure? The advances technology makes need also to buy us something qualitatively different, not just more computer time. Using ICT to actually do less could buy us humans time and resources that could make a real change in our lives in terms of quality.
Parallel vs. Sequential – we use ICT to be more and more available/present, both professionally and for pleasure, sometimes both at once. Modern smart mobile phones allow us to work anywhere, or play anywhere. In reality, as a result we actually are Elsewhere more of the time [4]. A TV set in the kitchen, email while sitting on the commuter train and the continuous use of an MP3 player are parallel tasks we now cannot do without. However, there is a limit on how much we can do in parallel. From many areas, e.g. music, arts, education and research, we know some things require focus over time in order to reach a certain depth. Again, it could be a question of quality, to find what parts of our lives we want to keep sequential.
I suggest going deep and using ICT for doing less on the World Usability Day the 12th of November [5]. This could give another perspective on Usability and Sustainability, at least for a day.
Erik Borälv
References
1. i2010 – A European Information Society for growth and employment.

2. Visby Agenda: creating impact for an eUnion 2015.

3. A Green Knowledge Society – An ICT policy agenda to 2015 for Europe’s future knowledge society.

4. Elsewhere, U.S.A.: How We Got from the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety.

5. World Usability Day